云南旅游炮轰旅游平台，为何舆论翻车？

Core Viewpoint - The recent controversy surrounding "Lijiang Ancient Town's tourism and culture publicly calling out Xiaohongshu" has sparked significant discussion, highlighting the tensions between local businesses, social media platforms, and consumer experiences [1][2]. Group 1: Local Business and Consumer Sentiment - Local tourism businesses are expressing grievances against Xiaohongshu, claiming that they are suffering from fraudulent reviews and negative posts, which they believe harm their reputation [2][4]. - Despite the businesses' efforts to seek support from local authorities, public sentiment appears to favor the consumers, with many mocking the businesses for not addressing the root issues [4][5]. - The public's reaction indicates a shift in trust towards platforms that provide clear rules and effective complaint mechanisms, rather than siding with local businesses [6][10]. Group 2: Industry Dynamics and Challenges - The travel photography industry in Lijiang is characterized by low barriers to entry and a lack of professionalism, leading to a fragmented service quality [11][12]. - The rapid turnover of businesses and the prevalence of temporary operations contribute to a lack of trust and consistency in service delivery, making it difficult for consumers to have reliable experiences [11][15]. - Seasonal demand fluctuations exacerbate the challenges faced by the industry, with many businesses resorting to short-term strategies that compromise service quality [13][14]. Group 3: The Role of Social Media Platforms - Xiaohongshu serves as a platform for consumers to voice their frustrations, providing a sense of empowerment that was previously unavailable [9][10]. - The local tourism sector's attempt to shift blame onto the platform reflects a misunderstanding of the evolving consumer landscape, where social media has become a critical tool for consumer advocacy [10][15]. - For the tourism industry to regain consumer trust and effectively challenge platforms, it must focus on uniting consumers and addressing the underlying issues within the industry [15].