FW(SH:600742) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-25 08:21Core Viewpoint - Hongqi, as a symbol of Chinese automotive pride, has successfully transformed from a luxury brand to a more accessible one, focusing on private passenger vehicles and transitioning to new energy vehicles (NEVs) to meet market demands [1][7]. Group 1: Strategic Transformation - Hongqi has undergone two significant strategic transformations: first, shifting focus to private passenger cars, and second, fully committing to new energy vehicle development, leveraging its historical legacy for competitive differentiation in the NEV market [1][2]. - The brand has successfully reached 2 million users, becoming the first Chinese luxury car brand to achieve this milestone, with a notable 60.8% year-on-year increase in NEV sales in November [1][2]. Group 2: Product Development - The newly launched Hongqi HS6 PHEV, priced from 178,800 yuan, boasts a comprehensive range of 1650 km, showcasing the advancements of the Honghu hybrid platform [3][6]. - The HS6 PHEV features a battery capacity of 23 kWh, surpassing its predecessors, and offers a pure electric range of 148 km, with the top model reaching 40 kWh and 228 km [3][6]. Group 3: Technological Innovations - The HS6 PHEV has achieved a Guinness World Record for the longest distance driven on a full charge and full tank, covering 2327.343 km, demonstrating its endurance and performance capabilities [6]. - The vehicle incorporates advanced driving technologies, including a high-performance electric motor with a maximum power of 165 kW and a peak torque of 340 N·m, ensuring robust performance even in challenging conditions [6][7]. Group 4: Intelligent Features - Hongqi is advancing its smart driving and cockpit technologies through the "Nine Chapters" platform, integrating AI algorithms and advanced hardware to enhance user experience [8][11]. - The HS6 PHEV features a sophisticated visual system and predictive algorithms, enabling it to analyze and respond to potential risks in real-time, enhancing safety and driving experience [9][10]. Group 5: Future Aspirations - Hongqi aims to develop a fully integrated vehicle model that combines intelligent driving, cockpit, and powertrain systems, aspiring to create a comprehensive AI-driven automotive experience [12][13]. - The brand's ultimate goal is to achieve a seamless integration of various vehicle systems, enhancing both functionality and user interaction, positioning itself as a leader in the intelligent automotive sector [12][13].