雀巢新帅谈裁员1.6万：把资源更多投入到销售团队丨消费参考

Group 1 - Nestlé plans to cut approximately 16,000 jobs over the next two years, which is about 6% of its total workforce, including 12,000 white-collar positions across all functions and regions [1] - The new CEO, Philipp Navratil, indicated that the layoffs are part of a broader efficiency evaluation, particularly focusing on marketing processes and reallocating resources to sales teams [2][3] - The layoffs are a response to declining growth, with Nestlé's total sales for the first nine months of the year at 65.9 billion Swiss francs, a year-on-year decrease of 1.9% [4] Group 2 - The Greater China region has been a significant drag on Nestlé's performance, with an organic growth rate of -10.4% in Q3, continuing a downward trend from Q2 [5] - The company is working on rebuilding its team in China, emphasizing the need for improved innovation and targeted strategies in the rapidly growing e-commerce channel [5]