王府井：湾里王府井 WellTown 对外营业

Core Viewpoint - Wangfujing (600859.SH) announced the opening of its WellTown project on December 26, 2025, which is part of a cultural and commercial integration development in Beijing's Tongzhou District [1] Group 1: Project Overview - The WellTown project is located at 66 Yirui East Road, Building 1, Tongzhou District, Beijing, with a total construction area of 187,000 square meters [1] - The project will be managed and operated by Beijing Wangfujing Outlet Management Co., Ltd., under a 15-year management contract with Beijing Huanhui Real Estate Co., Ltd. responsible for development [1] Group 2: Project Features and Vision - WellTown is positioned with themes of "nature, future, technology, and fashion," featuring immersive aesthetic experiences through unique installations like aerial screens and 3D displays [1] - The core vision is to create a "main stage of life" with a high-cost performance outlet brand matrix, focusing on four key areas: cultural arts, sports experiences, global cuisine, and family entertainment [1] - The project aims to innovate by establishing the WCCA Bay Area Contemporary Art Center, the first platform in China for commercial and artistic symbiosis, enhancing the deep integration of commerce and culture [1] Group 3: Company Operations - As of the announcement date, the company operates a total of 78 large-scale comprehensive retail stores nationwide [2]