Core Viewpoint - The Chinese home furnishing industry is at a historical crossroads in 2025, facing declining housing demand due to demographic changes and urbanization slowdown, leading to a downturn in traditional home furnishing consumption reliant on the real estate cycle [1] Group 1: Industry Overview - In the first 11 months of 2025, national real estate development investment decreased by 15.9% year-on-year, and personal mortgage loans fell by 15.1%, indicating a tightening funding chain impacting the home furnishing and building materials sector [1] - The home furnishing industry, which thrived on real estate benefits for two decades, is now entering a phase of competition over existing stock [1] Group 2: Company Strategy - Mousse Co., as a leader in the healthy sleep sector, has chosen a challenging yet correct path by seeking growth through global market expansion via acquisitions and brand output, rather than engaging in domestic price competition [3][4] - Mousse's revenue for the first three quarters of 2025 was 3.761 billion yuan, a slight decrease of 3.01% year-on-year, with net profit down by 10.61% to 467 million yuan [4] Group 3: Strategic Transformation - Mousse's acquisition of Singaporean home furnishing company MIPL for approximately 248 million yuan marks a significant strategic shift, allowing Mousse to gain localized production capabilities in Southeast Asia [5] - The Southeast Asian mattress market is projected to reach approximately 3.3 billion USD, driven by a large young population and a growing middle class [6] Group 4: Technological Innovation - Mousse's collaboration with Huawei's HarmonyOS has led to the launch of the HarmonyOS Smart Bed series, which integrates various smart home devices for a seamless user experience [11][12] - The sales of Mousse's AI smart mattresses exceeded 100 million yuan, with an increase in online unit prices reaching 15,000 to 20,000 yuan, indicating a willingness among high-net-worth individuals to invest in technologically advanced health solutions [12][14] Group 5: Future Outlook - Mousse is attempting to transform the home furnishing business model from low-frequency purchases to high-frequency, long-cycle health services, with AI product revenue growing over threefold in the first half of 2025 [14] - The company is positioned to navigate the challenges of the home furnishing industry, showcasing how a traditional manufacturing entity can seek certainty amid uncertainty [14]
跨越行业洗牌周期，慕思重构家居增长逻辑