让“小玉”敢创业、“老何”稳经营，沪上阿姨近万店的启示

Core Viewpoint - The ready-to-drink tea market is rapidly growing, particularly among Generation Z consumers, leading to increased interest in entrepreneurship within this sector [1][3]. Group 1: Market Dynamics - Generation Z shows a strong consumption frequency for ready-to-drink beverages, with 72.6% purchasing them weekly, and 32.1% consuming them every 2-3 days [3]. - The high frequency of consumption makes the new tea beverage sector a preferred choice for many aspiring entrepreneurs [3][4]. - Challenges for new entrants include high initial investment costs, lack of operational experience, and the need for stable profitability post-launch [3][4]. Group 2: Support for Franchisees - To alleviate the financial burden on franchisees, the brand has introduced several promotional policies, including a reduction in franchise fees by 15,000 yuan or 49,800 yuan depending on prior experience [4][5]. - Comprehensive support is provided, including site selection, store design, marketing strategies, and operational guidance, ensuring a smoother startup process for new franchisees [5][6]. - The brand's commitment to supporting franchisees is evident in its willingness to share profit margins during the initial stages of operation [5][6]. Group 3: Product and Supply Chain Innovation - The brand emphasizes product innovation, having launched 136 new products in the first half of 2025, focusing on health and nutrition [7][8]. - A robust supply chain network supports the brand's operations, featuring 13 logistics bases and a comprehensive management system that enhances product quality and operational efficiency [8][9]. - The brand's initiatives aim to create a sustainable and healthy product offering, aligning with market demands for quality and wellness [7][9]. Group 4: Franchisee Ecosystem - The relationship between the brand and franchisees is evolving towards a collaborative model, moving from a management-focused approach to a mutually beneficial partnership [12][13]. - The brand's support system has led to over 5,700 franchisees operating more than 9,400 stores, indicating a successful model for market expansion and brand growth [9][12]. - This ecosystem fosters a positive cycle where franchisees benefit from established operational models and continuous product updates, while the brand gains market penetration and scale [12][13].