PDD(US:PDD) Sou Hu Cai Jing·2025-12-25 11:08Group 1 - The core viewpoint of the article highlights the disappointing sales performance of cross-border e-commerce sellers during the Christmas season, with many sellers considering shutting down their stores due to low order volumes [4][6][9] - Amazon sellers reported a significant drop in order volume starting from December 16, with some experiencing a decline to as low as one-fourth of their usual sales, and others reporting zero orders [6][7] - Factors contributing to the sales decline include early holiday shopping by consumers, the onset of Christmas holidays leading to reduced online shopping, and logistical delays exacerbated by Amazon's advertising policies [7][8] Group 2 - Temu sellers also reported a drastic drop in orders, with one seller noting an over 80% decline in December compared to November, and issues with inventory management [8][9] - Temu's rapid growth is highlighted, with its GMV reaching 168 billion yuan in Q3 2025, a 42% year-on-year increase, and it has become the second most visited e-commerce site globally [12][15] - The success of Temu is attributed to its innovative supply chain model and the ability to leverage China's manufacturing capabilities, positioning it as a significant player in the cross-border e-commerce market [15][16]