苹果CEO库克投下近300万美元“信任票”，耐克股价应声大涨

Group 1 - Apple CEO Tim Cook made a significant personal investment in Nike by purchasing 50,000 shares at an average price of $58.97 per share, totaling approximately $2.95 million, marking his first personal buy in the open market since joining Nike's board in 2005 [1] - Following the announcement of Cook's investment, Nike's stock price rose over 4% on December 24 [1] - Nike's latest financial report for Q2 of fiscal year 2026 showed revenue of $12.43 billion, a 1% year-over-year increase, exceeding market expectations, but net profit fell to $800 million, a 32% decline compared to the previous year [3] Group 2 - The financial report indicated a mixed performance across different regions, with North America seeing a 9% revenue increase, driven by a 24% surge in wholesale business, while the Greater China market faced challenges with a 17% revenue decline [3] - In response to the financial concerns, board members, including independent director Robert Swan, also purchased shares, signaling confidence in the company's future [3] - Nike is enhancing its brand marketing efforts, particularly in China, with campaigns that resonate with local culture, such as a short film featuring athlete Su Bingtian, which emphasizes the brand's connection to everyday life [4][5]