股市必读：欣贺股份（003016）12月25日董秘有最新回复

Core Viewpoint - The company, Xinha Co., Ltd. (003016), is focusing on enhancing its brand value and operational performance through emotional engagement and IP collaboration, particularly in the context of the growing "reward economy" and "IP economy" [1][2]. Group 1: Company Performance - As of December 25, 2025, Xinha Co., Ltd. closed at 10.78 yuan, marking a 4.36% increase with a turnover rate of 19.51% and a trading volume of 801,700 lots, resulting in a transaction value of 895 million yuan [1]. - On the same day, the net inflow of main funds was 18.98 million yuan, indicating positive engagement from major investors [3]. Group 2: Strategic Initiatives - The company is committed to its mission of "leading Chinese fashion to the world" and aims to deepen its core business competitiveness while actively exploring emerging opportunities [1][2]. - The "Waste Rabbit Series" is highlighted as a successful example of the company's strategy to integrate emotional value and consumer identity expression, effectively transforming IP emotional assets into commercial growth [2]. Group 3: Market Trends - Consumer behavior is shifting from functional satisfaction to emotional fulfillment and value recognition, which the company is addressing through innovative collaborations and brand strategies [2]. - The company is open to evaluating opportunities related to co-branding and other innovative forms to attract target consumer groups, particularly among younger demographics [2].