WLY(SZ:000858) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-25 23:10Core Insights - 2025 is a transformative year for the Chinese liquor industry, marked by significant changes in product, market, and consumption structures [1] - Wuliangye has proactively adjusted its strategies to navigate challenges, achieving stable operational results and positioning itself as a "steady star" during industry adjustments [1] - The company aims to seize opportunities in the current market cycle, leveraging its strong brand, quality foundation, and financial advantages [1] Group 1: Quality Management - Wuliangye has been recognized for its quality management, winning the fifth China Quality Award nomination and the highest score in the EFQM Global Award [2] - The company emphasizes a comprehensive quality management model, integrating quality control from raw materials to finished products [2] - Continuous investment in research and development has led to advancements in digital and intelligent brewing processes, enhancing product quality [2] Group 2: Cultural and Brand Development - Wuliangye views brand culture as essential for its growth, with significant investments in cultural activities reaching an exposure of 32.1 billion people [4] - The company integrates traditional cultural elements into its branding, enhancing emotional connections with consumers [5] - The launch of the zodiac wine reflects Wuliangye's commitment to cultural innovation, merging traditional and contemporary values [6] Group 3: Innovation and Market Strategy - Wuliangye has introduced new products targeting younger consumers, such as the low-alcohol "29-degree Wuliangye," which achieved over 100 million yuan in sales within two months [7] - The company has expanded its distribution channels and enhanced its international market strategies, boosting confidence among overseas distributors [7] - Wuliangye's tourism integration strategy has attracted 1.2 million visitors in 2023, showcasing its ability to convert cultural resources into market appeal [7] Group 4: Future Outlook - Wuliangye is focused on balancing tradition and innovation, cultural value and economic benefits, and national characteristics with international trends [8] - The company has set ambitious marketing goals for 2026, emphasizing brand value enhancement and market share growth [9][10] - Wuliangye aims to contribute to the high-quality development of the global liquor industry by combining its historical legacy with modern strategies [10]