看2026｜新希望集团李建雄：推动数字化转型，激活消费潜能

Core Viewpoint - The article discusses the upcoming economic journey starting in 2026, emphasizing the resilience and vitality of the Chinese economy as it transitions from the "14th Five-Year Plan" to the "15th Five-Year Plan" [2][3][4]. Economic Strategy - The Central Economic Work Conference highlighted the need to maintain a stable yet progressive work approach, focusing on stabilizing employment, enterprises, markets, and expectations to achieve qualitative and quantitative economic growth [3]. - The conference also called for continuous expansion of domestic demand and optimization of supply, aiming to enhance new productive forces tailored to local conditions [10]. Company Initiatives - New Hope Group's COO, Li Jianxiong, stated that developing new productive forces is crucial for economic growth, with a focus on digital transformation and innovation [5][10]. - The company is implementing a "Digital Excellence Plan" to integrate digitalization into its core strategy, launching 18 lighthouse projects to create a digital closed loop across its entire supply chain [10]. Product and Market Strategy - New Hope Group is responding to changing consumer demands by focusing on freshness and health in food products, introducing a "Fresh Strategy" to meet the growing consumer preference for nutritious and fresh food [12]. - The company has developed a "24-hour fresh milk" product, ensuring maximum freshness and nutritional value, which has become a sales star and trendsetter in the market [12]. - New Hope's innovative products, such as a popular spicy sauce and a regional specialty snack, have achieved significant sales, with the spicy sauce selling over 100 million bottles in recent years [12]. Future Outlook - The company plans to continue researching and developing new products and services, with strategic goals set for 2026 in areas such as product innovation, branding, and marketing [13].