新希望集团李建雄：推动数字化转型，激活消费潜能

Core Viewpoint - The article discusses the upcoming economic strategies and goals for 2026, emphasizing the importance of digital transformation and new quality productivity as key drivers for economic growth in China [1][2]. Group 1: Economic Strategy and Goals - The Central Economic Work Conference highlighted the need to maintain stability while seeking progress, focusing on stabilizing employment, enterprises, markets, and expectations to achieve qualitative and quantitative growth [1]. - The new five-year plan ("Fifteen Five") aims to build a solid foundation for economic development, with a focus on expanding domestic demand and optimizing supply [1]. Group 2: Company Initiatives - New Hope Group plans to prioritize digital transformation as a core strategy, implementing the "Excellence Digital Ascend Plan" and launching 18 lighthouse projects to create a digital closed loop across the entire industry chain [2]. - The company aims to meet the growing consumer demand for fresh and healthy food by implementing a "Fresh Strategy," which includes products like "24-hour fresh milk" and innovative items such as "Chuan Wazi" chili sauce [4]. Group 3: Future Opportunities - The company recognizes that the greatest opportunities will arise from the industrial transformation driven by new quality productivity, particularly through technological innovation and management improvements [3]. - Future plans include targeted research and development of new products and services, as well as new attempts in branding and marketing strategies [5].