中国广告协会：严惩涉企“黑嘴”，筑牢营商环境法治屏障

Core Viewpoint - The court ruling against "Long Ge Says Electric Car" and related accounts for spreading false information about BYD highlights the legal consequences of damaging a company's reputation through misinformation [1][2] Group 1: Legal Actions and Implications - The court ordered the defendants to cease infringement, publicly apologize, and pay 2 million yuan in damages to BYD [1] - The ruling emphasizes that online defamatory actions are not trivial and can disrupt market order and economic development [1][2] - The new provisions in the Anti-Unfair Competition Law provide legal support for addressing online misinformation that harms business reputations [2] Group 2: Government and Regulatory Response - The Central Cyberspace Affairs Commission launched a special campaign to address the issue of online "black mouths" that spread false information about companies [2] - The campaign has led to the shutdown of several rumor-spreading accounts and the exposure of typical cases, demonstrating the government's commitment to fostering a fair market environment [2] Group 3: Industry Perspectives and Recommendations - The China Advertising Association calls for a collaborative approach to establish a long-term mechanism to combat misinformation [3] - Recommendations include enhancing the responsibility of online platforms, increasing awareness among companies regarding their rights, and improving public discernment of information [3] - The association stresses that "black mouths" differ fundamentally from legitimate consumer feedback and can severely undermine brand integrity and market order [3]