中端酒店投资的“稳赢”新答案：丽呈安屹酒店（REZEN ANYI HOTEL）重磅启幕，以“赭色坐标”深耕存量市场

Core Insights - The Chinese hotel industry is transitioning from a "growth era" to a "refinement era," where efficiency and stability are becoming the new benchmarks for investment success [1] - Shenzhen Apolo Hotel Management Co., Ltd. and Ctrip's Lisheng Group have announced a strategic partnership to launch the mid-range hotel brand REZEN ANYI HOTEL, focusing on the value reconfiguration of existing assets [1][3] - The REZEN ANYI brand aims to address the challenges of upgrading existing hotels by combining "international standard quality" with "local efficient operations," creating a robust investment model for investors seeking stable returns [1][4] Industry Challenges - The mid-range hotel market in China is facing structural challenges, with over 60% of the 350,000 existing hotels having been in operation for more than five years, leading to issues such as outdated designs and declining profitability [3] - Investors often face a dilemma between choosing internationally recognized hotel brands, which come with high costs and long payback periods, and local brands, which may lack maturity and brand influence, resulting in unstable occupancy and profitability [3] REZEN ANYI Hotel's Value Proposition - REZEN ANYI Hotel is designed to tackle the structural challenges in the market by integrating Apolo's operational expertise with Lisheng Group's digital capabilities [4] - The brand's mission is to unlock a new investment model that combines "international brand quality," "local team flexibility," and "stable financial returns," creating a "winning" model for investors [4] Four Core Foundations of REZEN ANYI - Team Foundation: The core operational team consists of industry veterans with an average of over 20 years of experience, ensuring practical support throughout the project lifecycle [7] - Cost and Efficiency Foundation: The brand has optimized its investment return model, reducing room costs by approximately 30% compared to traditional mid-range brands and aiming for a payback period of 3 to 3.5 years [8] - Digital Foundation: Leveraging Lisheng Group's digital platform, the hotel utilizes data-driven decision-making to enhance operational efficiency and maximize revenue [10][11] - Membership and Traffic Foundation: With a membership base of 30 million, REZEN ANYI can ensure strong initial customer flow and enhance brand loyalty through targeted marketing strategies [12] Strategic Significance - The launch of REZEN ANYI Hotel represents a significant upgrade in mid-range hotel investment philosophy, providing a lower-risk, more stable return option for investors in an uncertain market [13] - The brand aims to lead the industry from scale competition to value competition, promoting a long-term, stable investment approach [13]