东方雨虹推出海外全新品牌“OYH”及全球营销商城

Core Viewpoint - The company has launched a new overseas brand "OYH" and an integrated ecological strategy, marking a significant advancement in its globalization strategy from product technology output to a comprehensive ecosystem centered on brand, IP, digitalization, and culture [1][3] Group 1: Brand and Strategy - The launch of "OYH" signifies a shift from a single product focus to a brand-centric approach, aiming to create a sustainable and trustworthy global industrial partner network [3] - The "OYH" brand will implement a "global unified standard + local flexible adaptation" operational model, addressing industry pain points related to fragmented brand recognition and insufficient collaboration in overseas markets [3] Group 2: Market Positioning and Goals - The company aims to transition from "Chinese supply" to "global brand" by customizing solutions based on regional market demands while maintaining core technology and quality control [3] - The core of the second phase of globalization is the dialogue of value and culture, with "OYH" serving as a starting point to integrate Chinese industrial wisdom with global market needs [3]