GEELY AUTO(HK:00175) Zhong Guo Qi Che Bao Wang·2025-12-26 07:06Core Viewpoint - Chinese automotive design is entering a globalized era, gaining recognition and appreciation worldwide, with companies like Geely leading the way in establishing a Chinese automotive design discourse system [2][3][5]. Group 1: Development of Chinese Automotive Design - Geely has proposed a "Ten-Year Three-Step" development model for the Chinese automotive design discourse system, which includes three phases: building consensus, breaking barriers, and achieving resonance [5][6]. - The first year of this model is 2024, focusing on product practice, theoretical exploration, and aesthetic origins to enhance the design discourse system [6][9]. - Geely's design philosophy emphasizes the importance of cultural roots, value propositions, and distinctive representations in creating authentic Chinese design [7][9]. Group 2: Market Performance and Impact - Geely's sales data shows a significant increase, with cumulative sales exceeding 2.78 million units in the first eleven months of 2025, marking a 42% year-on-year growth [6][9]. - The Geely Galaxy brand achieved remarkable success, with sales reaching 1.135 million units in the same period, a 167% increase, making it the fastest Chinese electric vehicle brand to reach annual sales of one million units [6][9]. - The design system's effectiveness is reflected in Geely's competitive advantage, which integrates quality, cost, and efficiency while meeting user demands [6][9]. Group 3: Cultural and Aesthetic Contributions - Geely has introduced the "Chinese User Aesthetic Map," providing a systematic analysis of Chinese aesthetic preferences through a cultural geography lens [9][11]. - The company has released the "Research White Paper on the Chinese Automotive Design Discourse System (Third Edition)" and the "Nine Principles of Geely Design," which standardize its design strategy and promote upward mobility in Chinese automotive design [9][11]. - Geely's design initiatives aim to redefine value and aesthetics in the automotive industry, contributing to a broader understanding of Chinese design on the global stage [11][12]. Group 4: Future Directions and Industry Collaboration - The journey towards establishing a global value paradigm for Chinese design requires collective efforts from the entire industry, moving beyond individual competition [12][14]. - The focus is on creating a design core rooted in Chinese aesthetics and technology, transitioning from mere production to leading global design values [14]. - The industry is encouraged to engage in collaborative practices to redefine and elevate Chinese automotive design, ensuring it resonates on a global scale [14].