年末北京餐饮消费热度上涨，老字号扎堆布局商业新地标

Core Insights - The article highlights the recent opening of traditional Chinese brands Quanjude and Donglaishun in the new commercial area of Tongzhou, Beijing, aiming to attract young consumers and tourists, showcasing the innovative vitality of these brands in the current market context [1][10]. Group 1: Company Developments - Quanjude's new location spans 665 square meters with 132 dining seats and three scenic private rooms, achieving a surge in both customer traffic and revenue shortly after its soft opening [2]. - Donglaishun's new store features a unique design element, the "Donglaishun Tree," made from over 120 recycled hot pot materials, appealing to the aesthetic preferences of younger consumers [5][10]. - Both brands are expanding beyond traditional store formats, with Quanjude also entering the Daxing Airport market and introducing new cuisine options, while Donglaishun is collaborating with local hotels to enhance its regional dining offerings [10]. Group 2: Market Trends - The simultaneous openings of Quanjude and Donglaishun reflect a broader trend of traditional brands adapting to modern consumer preferences by integrating tourism and interactive experiences into their offerings [10]. - The fusion of "old brands + tourism" is transforming these historical symbols into engaging culinary experiences, thereby enhancing their visibility and reputation among younger demographics and tourists [10].