WLY(SZ:000858) Sou Hu Cai Jing·2025-12-26 07:43Core Insights - The 12·18 Conference serves as a platform for Five Grain Liquid to recalibrate the direction for high-quality industry development amidst significant market adjustments [3][4] - Five Grain Liquid is implementing three proactive measures to address market challenges: adjusting to market demands, alleviating pressures, and recognizing changes [4][6] Group 1: Industry Strategy - Five Grain Liquid's proactive strategies have led to significant improvements in product performance, with the sales of the new 29° Five Grain Liquid product exceeding 100 million yuan within two months of launch [4] - The company aims to establish a direct sales network with over 4,000 enterprises in sectors like new energy and technology, targeting a sales revenue of 4.5 billion yuan by 2025 [4] Group 2: Brand Engagement - The 12·18 Conference has evolved into a brand festival, engaging consumers through various activities, including competitions and cultural events, to strengthen emotional connections [7] - Five Grain Liquid's approach extends beyond partnerships with distributors to include consumers, fostering a sense of shared growth and cultural appreciation [7] Group 3: Future Outlook - For 2026, Five Grain Liquid has designated the year as one of "marketing integrity and innovation," focusing on five strategic areas to solidify market foundations and enhance brand strength [8][10] - The company emphasizes a balanced approach in its strategy, addressing short-term and long-term goals, supply and demand, and development safety [10] - Targeting younger demographics and international markets is a priority, with a strategic framework aimed at penetrating mainstream overseas markets [10]