DFAC(SH:600006) Zhong Guo Jing Ying Bao·2025-12-26 09:47Core Insights - Dongfeng Motor Group has achieved significant milestones by reaching a target of 1 million new energy vehicle sales for 2025 and celebrating the production of the 10,000th M817 vehicle, marking a structural shift towards self-owned brands and new energy vehicles as key growth drivers [2][4] Group 1: Sales and Production Achievements - Dongfeng Motor's new energy vehicle sales for 2025 exceeded 1 million units, representing a 22% year-on-year increase [4] - The company’s self-owned brand sales are projected to surpass 1.5 million units in 2025, with a 12% year-on-year growth [4] - The M817 model, launched just four months prior, has seen its 10,000th unit roll off the production line, highlighting the rapid market acceptance of this vehicle [2][4] Group 2: Strategic Initiatives and Technological Advancements - Dongfeng has implemented the "Oriental Wind Rising" plan and a three-year action plan for transformation, focusing on optimizing its business layout and enhancing core technologies [4][5] - The company has established a comprehensive brand portfolio covering luxury, high-end, and mainstream segments, with significant advancements in its new energy vehicle offerings [8][9] - Dongfeng has led in patent innovation, holding 28,083 effective patents as of November 2025, with 6,872 patents in the fields of new energy and intelligent networking [4] Group 3: Market Position and Future Outlook - Dongfeng's self-owned brands now account for over 60% of total sales, achieving a 1:1 sales ratio with joint ventures, thus becoming the mainstay of the company's overall sales [8] - The company is set to continue its focus on innovation and reform, aiming to establish itself as a benchmark enterprise with international competitiveness by 2035 [9]