Core Viewpoint - The company is undergoing a significant strategic shift in response to intensified competition in the domestic medical aesthetics market and pressure on core brand growth [1] Group 1: Strategic Developments - The founder of the company, Yan Jianya, and his daughter, who serves as the Secretary of the Board, made a rare public appearance to announce a strategic cooperation agreement with Nordberg Medical [1] - The company has obtained medical device registration certificates for existing products and is now focusing on the broader B2B professional market and global stage [1] Group 2: Market Positioning - The collaboration with the Swedish company marks a key move towards technology export, indicating a transition from reliance on single consumer brand growth to a model driven by core technology [1] - The company is entering a new development phase that balances B2B and B2C markets while linking domestic and international markets [1]
陕西首富发力全球化，严建亚携“董秘女儿”低调亮相