Core Viewpoint - The Asian Olympic Council (OCA) and 361° are entering a new phase of strategic cooperation, building on a 17-year partnership that has significantly contributed to the development of Asian sports [1][4][6]. Group 1: Strategic Partnership - The OCA recognizes 361° as a long-term partner that has made substantial contributions to Asian sports development, establishing a solid foundation of trust [4]. - The new strategic cooperation is seen as a milestone for 361°, affirming its commitment to long-term strategies in the sports industry [6]. - Both parties aim to leverage their collaboration to enhance the professional support and resources available for Asian sports events [4][7]. Group 2: Brand and Market Positioning - 361° has significantly increased its international visibility and brand reputation through its partnership with the OCA, particularly since the 2010 Guangzhou Asian Games [6]. - The company plans to continue its focus on globalization, professionalism, and youthfulness, aiming to strengthen its position in the global sports culture exchange [6]. - The collaboration will integrate brand potential, technological innovation, and event resources to explore new paths for global industry development [7].
361°与亚奥理事会开启新一轮战略合作，共赴亚洲体育事业新征程