看2026｜妙可蓝多柴琇：深耕品类创新，优化供给结构

Core Viewpoint - The article discusses the upcoming economic strategies and goals for 2026, emphasizing the importance of expanding domestic demand and enhancing supply optimization as outlined in the Central Economic Work Conference. It highlights the resilience of the Chinese economy and the strategic initiatives of companies like Shanghai Miaokelando Food Technology Co., Ltd. to align with these national objectives. Group 1: Economic Context - The Central Economic Work Conference emphasizes the need to "maintain stability while seeking progress" in economic work for the upcoming year, focusing on stabilizing employment, enterprises, markets, and expectations to achieve qualitative and quantitative growth [1] - The article introduces a special report titled "Looking at 2026: The New Journey of the 15th Five-Year Plan," which aims to gather insights from regulatory bodies, scholars, and leading entrepreneurs to interpret policy trends and changes [1] Group 2: Company Strategy - Shanghai Miaokelando's strategic goal for 2026 is to leverage systematic product innovation and a dual-driven business model to enhance brand influence, product competitiveness, and operational efficiency while expanding market size [2] - The company plans to deepen category innovation and optimize supply structure by developing cheese products suitable for Chinese family and children's consumption scenarios, thereby creating new demand and enhancing market growth [5] - Miaokelando aims to drive the development of "new quality productivity" through technological research and development, focusing on innovations in dairy processing technology and integrating biotechnology with traditional cheese production [5] Group 3: Performance and Market Goals - In terms of performance growth, Miaokelando intends to consolidate and expand its leading position in the Chinese cheese market, focusing on internal operational optimization to enhance profitability and single-point output [6] - The company targets to capture opportunities in domestic substitution and market expansion, aiming for the Chinese cheese market to reach a scale of 100 billion, achieving synchronized growth in revenue and profit [6] - Miaokelando plans to expand its product offerings beyond children to include adults and the elderly, as well as extend its product usage scenarios from snacks to family meals and baking [6][7]