YKA(SZ:300999) Sou Hu Cai Jing·2025-12-27 06:10Core Insights - The company, Jinlongyu, has successfully turned around its fortunes after facing a significant public relations crisis and declining market performance, achieving a remarkable profit increase of 92.06% year-on-year in the first three quarters of 2025, with a net cash flow from operating activities reaching 27.597 billion yuan [1][3]. Group 1: Product Innovation - Jinlongyu's strategy focuses on classic product iteration and technological breakthroughs, exemplified by the 1:1:1 blended oil, which has sold over 4.5 billion bottles globally since its launch in 2002, maintaining its position as the top-selling oil worldwide [3][4]. - The company has also innovated in other core categories like rice and flour, introducing products such as low GI rice and black quinoa noodles, enhancing both quality and value [5]. Group 2: Health-Oriented Products - Jinlongyu has capitalized on the growing health consciousness among consumers by launching a new health brand, Fengyitang, which includes products like glycerol ester oil and plant sterol protein milk, targeting the high-end health food market [7][8]. - The introduction of these health-focused products aligns with national health initiatives and has significantly contributed to revenue growth, with high-end cooking oil now accounting for 12% of total sales [8]. Group 3: Customized Collaborations - The company has established strategic partnerships with major retailers like Costco and Sam's Club, creating customized products that meet specific consumer demands, such as black bean soy sauce and various oils [9][10]. - This approach has allowed Jinlongyu to enhance its market share and ensure rapid product delivery to targeted consumer groups, demonstrating effective supply chain management [10]. Group 4: Brand Resilience and National Commitment - Jinlongyu's recovery is attributed to its commitment to continuous innovation and consumer-centric strategies, reflecting a deep-rooted national sentiment and dedication to food security in China [13][14]. - The brand's evolution from a crisis to a global player serves as a lesson for national brands, emphasizing that true competitive advantage lies in product quality rather than marketing alone [14].