拒绝「行活」舒适区，优酷用「无上限」激励创造新秩序

Core Insights - The long video industry is transitioning into a new cycle focused on quality content creation after a prolonged phase of "land grabbing" and intense "cost reduction and efficiency improvement" [2] - A new industry anxiety has emerged as many projects are trapped in a "data inflation" cycle, where high surface-level popularity lacks genuine social impact and user reputation [2] - The traditional fixed fee model for content production limits ambition and creates a disconnect between content production and revenue mechanisms, leading to a market filled with mediocre content [2][5] Group 1: Industry Changes - The call for premium content to receive priority returns has been echoed in recent policies, such as the "21 Articles" directive [2] - Youku's new post-broadcast verification strategy, integrating the Effective Play Index (EPI) rating system, aims to break the wall between revenue and performance for content creators [2][5] - The EPI model shifts revenue structures from a fixed fee to a combination of fixed costs, variable management fees, and unlimited incentives, allowing for greater potential earnings based on performance [5][8] Group 2: EPI Model Implementation - The EPI model is designed to align content creators' earnings with actual audience engagement, moving the focus from merely satisfying platform demands to genuinely engaging users [8][9] - This model is a response to the industry's need for a more transparent and trust-based relationship between platforms and content creators, addressing concerns about data authenticity and algorithm transparency [9][12] - The EPI is not just a traffic metric; it incorporates multiple dimensions such as user scale, membership revenue, and viewing duration, thus reflecting the true commercial value of content [8][12] Group 3: Trust and Transparency - Youku's commitment to transparency includes real-time data access for content creators, allowing them to monitor their EPI scores and corresponding incentives [12] - The platform aims to build trust through clear standards and data sharing, moving away from the opaque "black box" nature of previous models [9][12] - Youku is also enhancing its industrial capabilities by providing advanced production tools and technologies to support content creators in achieving high EPI scores [12][14] Group 4: Talent Development - To address talent shortages in the industry, Youku is establishing a closed-loop system for screenwriters and directors, ensuring a continuous influx of new talent [15] - Initiatives like the "Whale Super Class" and collaborations with international entities aim to cultivate a robust talent pool for the industry [15] - These efforts signal a shift towards a more collaborative partnership model between platforms and content creators, fostering a symbiotic relationship [17]