麦当劳发布“农情美味 麦超所值” ，邀消费者体验2026重磅超值惊喜

Core Insights - McDonald's China is launching a series of value-driven initiatives for 2026, emphasizing high-quality ingredients and customer engagement through various promotional activities [1][3][5] Group 1: New Offerings and Promotions - The "随心配1+1" (Flexible Pairing 1+1) program will see the addition of popular items like the McFish and new beverage options, allowing for over a hundred combinations [7] - The "大堡口福" (Big Burger Happiness) meal will be upgraded to include a new "Texas-style Triple Meat Burger" and the return of the "Fortune Beef Burger" for the New Year [7] - Every weekend in 2026, McDonald's will offer classic items starting at 9.9 yuan, along with free mini cones for children [7] Group 2: Membership and Loyalty Programs - McDonald's will introduce a year-long "麦麦24节气" (McDonald's 24 Solar Terms) membership program, allowing customers to unlock rewards based on traditional Chinese agricultural wisdom [8][9] - Members can earn digital badges and participate in exclusive promotions, including a chance to win limited-edition merchandise and food discounts [8][9] Group 3: Commitment to Quality and Sustainability - McDonald's emphasizes its commitment to high-quality ingredients sourced from local farms, adhering to strict standards for food safety and sustainability [16] - The company collaborates with farmers to enhance agricultural practices and promote sustainable farming methods, ensuring a reliable supply of fresh ingredients [16] Group 4: Community Engagement and Fan Interaction - The second Fan Conference in Shanghai gathered around 200 fan representatives and farmers, highlighting the connection between consumers and the agricultural community [21] - McDonald's plans to implement fan-inspired initiatives, such as the "Pickle Sharing Plan," allowing customers to customize their burgers with additional pickles [24]