DFAC(SH:600006) Zhong Guo Qi Che Bao Wang·2025-12-27 10:12Core Insights - Dongfeng Motors has achieved a significant milestone with the official rollout of the 10,000th M817 vehicle, marking a leap towards its goal of selling one million new energy vehicles by 2025, indicating a new phase of coordinated development in scale and quality [1][6] - The M817's achievement is a milestone for the brand in the smart off-road segment, initiating the "Climbing Action" aimed at establishing itself as the leading luxury smart off-road brand [1][5] Group 1: Company Developments - The M817 model is positioned as a "smart off-road" vehicle, integrating advanced technologies for enhanced driving experiences, transforming off-roading into a more accessible lifestyle [3][5] - Dongfeng Motors plans to launch two new models annually starting in 2026, creating three product series to cover a broader market, including the flagship 917 series and the mainstay M817 series [5][6] Group 2: Strategic Partnerships - The collaboration with Huawei aims to merge robust physical capabilities with advanced intelligence, leading to the creation of the "smart off-road first vehicle," the M817, which has seen rapid sales success [3][5] - The partnership will extend into product definition, development, marketing, and ecosystem services, aiming to redefine the smart off-road landscape [5][6] Group 3: Technological Advancements - Dongfeng Motors will invest 12 billion in new technology research over the next five years to enhance user experience in terms of comfort, safety, and enjoyment [6] - The company aims to establish a new standard for "all-dimensional safety" in the smart off-road era through continuous evolution in smart, off-road, and safety technologies [6] Group 4: Customer Engagement and Service - A user-centric agile system will be developed to ensure rapid response to customer needs, with a goal of achieving a 98% response rate within 10 minutes [5][6] - The company plans to create a comprehensive off-road lifestyle ecosystem, including a flagship experience center and a robust service network to enhance customer satisfaction [6]