麦当劳发布“农情美味 麦超所值”，邀请消费者体验2026年重磅超值惊喜

Core Insights - McDonald's China officially launched a series of value offerings for 2026, emphasizing "Farm Fresh Flavor, Great Value" with upgraded products and member activities [1][3][5] Group 1: New Offerings and Promotions - The company will continue to focus on its flagship value projects, including "Flexible Combo 1+1" and "Big Burger Happiness," while introducing new weekend promotions and seasonal activities [5][8] - A new limited-time product, the "Maple Syrup Flavored McGriddles," will debut in early January 2026, featuring a sweet and savory combination [9][12] Group 2: Consumer Engagement and Experience - McDonald's aims to enhance consumer experience by incorporating traditional Chinese elements, such as the "24 Solar Terms" member activities, which will offer exclusive rewards throughout the year [8][14] - The company will introduce a new option for customers to customize their orders, responding to fan feedback by allowing for additional pickles [15][16] Group 3: Commitment to Quality and Sustainability - McDonald's emphasizes its commitment to quality by sourcing ingredients from local farms and ensuring sustainable practices, with over 90% of ingredients locally produced or sourced [14] - The company has initiated a "Regenerative Agriculture Program" to promote sustainable farming practices, contributing to environmental conservation [14]