McDonald's(US:MCD) Sou Hu Cai Jing·2025-12-27 13:43Core Insights - McDonald's China is committed to delivering high-quality and delicious food while listening to consumer feedback, introducing a series of value experiences for 2026 under the theme "Farm Fresh Flavor, Great Value" [1][3][5] Group 1: New Offerings and Promotions - The company will enhance its signature value projects, including the "Build Your Own 1+1" and "Big Mac Happiness," offering a wider variety of delicious combinations [5][8] - A new limited-time product, the Maple Syrup Flavored McGriddles, will be introduced in early January 2026, featuring a unique flavor profile with options for added steamed eggs [11][13] - The "Weekend McSurprise" will provide classic items starting at 9.9 yuan every weekend, along with free mini cones for children [8][9] Group 2: Consumer Engagement and Loyalty Programs - McDonald's will launch a year-long membership activity inspired by the 24 solar terms, allowing members to unlock rewards through points [9][18] - The company plans to introduce a "Pickle Sharing Program" in 2026, responding to fan feedback regarding the inclusion of pickles in burgers [18][19] - A new digital badge wall will be launched, allowing consumers to earn badges through the McDonald's app, enhancing brand engagement [19] Group 3: Commitment to Quality and Sustainability - McDonald's emphasizes the importance of sourcing high-quality ingredients from local farms, maintaining strict standards for food safety and quality [15][16] - The company collaborates with farmers to promote sustainable agricultural practices, including a regenerative agriculture initiative launched in 2023 [16] - Over 90% of McDonald's ingredients in China are locally sourced, reflecting a commitment to supporting local agriculture [16]