CHOW TAI FOOK(HK:01929) Sou Hu Cai Jing·2025-12-27 18:17Core Viewpoint - Chow Tai Fook's "Bull and Horse" gold pendant has sparked controversy on social media, with mixed reactions from consumers regarding its design and branding [1]. Group 1: Product Controversy - The pendant has been criticized by some consumers who feel that the branding is inappropriate, while others find it amusing [1][3][6]. - The product is still available for sale on Chow Tai Fook's Tmall flagship store, priced at ¥3115.35 [11]. Group 2: Price Adjustments - Chow Tai Fook has raised prices for its gold products three times this year, with the latest increase occurring on December 19, where some items saw price hikes of 4% to 16% [15][19]. - The current price for gold jewelry has surpassed ¥1400 per gram, influenced by rising international gold prices and new taxation policies [15][19]. - Previous price adjustments occurred in March and late October, with increases ranging from 10% to 20% and 12% to 18%, respectively [19].