Core Insights - 361° announced a series of technological sportswear products and two strategic partnerships on its brand day, December 26, 2025 [1] - The partnerships include a renewed collaboration with the Olympic Council of Asia and a strategic agreement with Tianjin University of Sport to enhance industry-academia cooperation [1] Group 1: Strategic Partnerships - The partnership with the Olympic Council of Asia has been ongoing since the 2010 Guangzhou Asian Games, highlighting a long-term commitment to Asian sports development [1] - The Secretary General of the Olympic Council of Asia praised 361° for its contributions to the development of sports in Asia and expressed expectations for continued professional support and resource empowerment for Asian sports events [1] - 361° aims to strengthen its position as a leading Chinese sports brand by focusing on globalization, professionalism, and youthfulness [1] Group 2: Collaboration with Tianjin University of Sport - A strategic cooperation agreement was signed with Tianjin University of Sport, which has a strong research background and nearly 70 years of history [1][2] - The establishment of the "Tianjin University of Sport 361° Sports Technology Innovation Center" and a collaborative framework of "1 Academy + 1 Platform + 4 Projects" was announced [2] - The collaboration aims to integrate 361°'s experience in professional sports equipment with the university's research capabilities to accelerate the application of scientific research outcomes [2]
361°品牌日宣布两项合作：续约亚奥理事会 牵手天津体育学院