滔搏(06110.HK)：短期审慎 长期乐观

Core Viewpoint - The company reported a significant decline in retail and wholesale sales for FY26Q3, with total sales decreasing by a high single-digit percentage year-on-year, and a reduction in gross sales area of direct stores by 1.3% quarter-on-quarter and 13.4% year-on-year [1] Group 1: Retail Strategy - The company is advancing an integrated retail network centered around physical stores, adopting a "1 (offline stores) + N (corresponding online multi-scenario layout)" model for diversified operations [1] - The company is implementing a "one product, one strategy" approach for retail store structural adjustments, focusing on innovation in store scenarios and formats that combine functional services with social attributes [1] - The online ecosystem is expanding with over 800 accounts on Douyin and WeChat video accounts, more than 3,600 mini-program stores, and over 3,700 stores participating in instant retail [1] Group 2: Brand Partnerships - The company is deepening its brand layout in the running and outdoor segments, having established exclusive operational partnerships with brands such as norda, soar, Ciele, and Norr na in mainland China [1] - The company is engaging core users through social media matrices, large-scale events, and community activities, while also utilizing diverse formats like online flagship stores and offline pop-up shops [1] - The company opened its first running concept store, ektos, in Shanghai, focusing on the needs of runners and integrating into the community to enhance user engagement [1] Group 3: User Engagement - The company is building a diversified user value system centered on consumer needs, with a cumulative user base of 89 million, and is enhancing user profiles through multi-platform information integration [1] - The company upgraded its membership system, linking the original member IP "Tao Xiaoxia" with daily scenarios and introducing a cost-saving seasonal card for frequent consumers [1] - To resonate with younger consumers, the company is activating community connections through diverse IP co-branding marketing activities and offline community experience events [1] Group 4: Financial Forecast - The company maintains its profit forecast, expecting revenues of 26.5 billion RMB, 27.3 billion RMB, and 28.6 billion RMB for FY26-28, with net profits of 1.3 billion RMB, 1.5 billion RMB, and 1.7 billion RMB, and EPS of 0.21 RMB, 0.24 RMB, and 0.27 RMB respectively [2]