KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-12-28 09:29Group 1 - The core viewpoint emphasizes the need for Moutai to focus on consumer-centric strategies and to fully advance the market-oriented transformation of its marketing approach [1] - Moutai aims to stabilize the market by adhering to long-termism, ensuring that product offerings and prices align with market demand and consumer willingness to pay [2] - The company plans to reduce the quantity of high-value products in its 2026 release plan to better define product positioning and target different consumer segments and scenarios [2] Group 2 - Moutai intends to implement market-oriented price reforms to respect market economic laws and consumer choices, allowing prices to adjust according to market supply and demand [2] - The company believes that maintaining a balanced supply-demand ratio will lead to reasonable pricing, which is crucial for making its stores the first choice for consumers [2] - Moutai is committed to preventing price speculation to ensure responsibility towards consumers and the brand itself [2]