贵州茅台：明年动态平衡产品投放，高附加值产品适度减量

Core Viewpoint - The Moutai Group aims to balance product supply and demand dynamically in 2026, focusing on consumer-centered marketing strategies to enhance market presence and ensure product availability and pricing stability [1][2] Group 1: Marketing Strategy - The primary task for Moutai's marketing in 2026 is to be consumer-centric and promote market-oriented transformation through various reforms [1] - The goal is to allow consumers to purchase Moutai products fairly, quickly, and authentically, emphasizing a market-driven, legal, and scientific approach [1] Group 2: Product Strategy - Moutai will consolidate its pyramid product structure in 2026, maintaining its role as a key competitor in the mainstream market for regular Moutai (普茅) [2] - The company plans to reduce the supply of high-value-added products (non-standard products above regular Moutai) to better target different customer segments and consumption scenarios [2] - The focus will be on ensuring a stable and reasonable product structure through dynamic adjustments based on market supply and demand [2]