KWEICHOW MOUTAI(SH:600519) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-28 10:27Core Insights - The core viewpoint of the article is that Kweichow Moutai will return to a "pyramid" product structure in 2026, focusing on optimizing product offerings to better meet consumer demand [1] Group 1: Product Strategy - Kweichow Moutai will emphasize the 500ml Flying Moutai as the main "base" product in its pyramid structure [1] - The company aims to strengthen its premium and zodiac products as "waist" offerings, with a focus on making premium products a significant single item and stimulating consumer interest in zodiac wine for collection [1] - The strategy includes developing "tip" products such as aged and cultural wines driven by market demand, ensuring the maintenance of high-value products [1] Group 2: Consumer Focus - The optimization of product structure is intended to better satisfy diverse consumer needs, ensuring a relative balance between supply and demand, as well as price stability in the market [1] - This marks the first confirmation from Moutai that it will continue to launch zodiac wine products, following the completion of a full zodiac cycle previously [1]