KWEICHOW MOUTAI(SH:600519) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-28 12:13Core Viewpoint - The 2026 Moutai National Distributor Conference highlighted the company's strategic focus on market-driven pricing and product structure optimization to enhance consumer choice and stabilize market dynamics [3][5]. Group 1: Pricing Strategy - Moutai will implement a market-driven pricing strategy, allowing product prices to adjust according to supply and demand, aiming for a balance that prevents market volatility [3]. - The company emphasizes that both excessively high and low prices can disrupt market stability, and aims to ensure that prices reflect appropriate supply-demand ratios [3]. Group 2: Product Strategy - In 2026, Moutai plans to reduce the volume of high-value products while strengthening its core product lines, including the flagship 500ml Flying Moutai and premium offerings [5]. - The company will continue to promote zodiac-themed products, marking the first confirmation of their ongoing release after completing a full zodiac cycle [5]. Group 3: Consumer Focus and Channel Strategy - Moutai will shift its focus towards family, friendship, and business consumption, actively seeking new customer segments and consumption scenarios [7]. - The company will enhance channel assessments to promote a competitive environment among distributors, moving away from passive sales strategies and discontinuing the use of distribution methods in 2026 [7].