麦当劳发布“农情美味 麦超所值” 推出多个新组合与会员活动｜XIN消费

Core Insights - McDonald's China announced a series of activities for 2026 during its second fan conference, including upgraded offerings and special membership activities centered around the theme "Farm Fresh Taste, McValue" [1][3] Group 1: Product Offerings - In 2026, McDonald's will enhance its "McValue" concept by introducing a wider variety of burger and beverage options while maintaining its classic products [3] - The "McPick 1+1" and "Big Value" promotions will continue to focus on value, with the classic McFish being added to the McPick 1+1 options starting January [3] - The "Big Value" meal will also see an upgrade with the introduction of the "Texas Flavor Triple Meat Burger" and the limited-time return of the "Fortune Beef Burger" [3][5] Group 2: Consumer Engagement - A new digital badge wall will be launched, allowing consumers to earn various fan achievement badges and limited edition themed badges through the McDonald's app [3] - McDonald's will create year-round membership activities inspired by the 24 solar terms, including digital badges, exclusive rewards, and a special event on January 17 where 200,000 restaurant-style fresh eggs will be distributed for redemption using points [3][4] Group 3: Thematic Packaging and Storytelling - Starting in January 2026, the "McPick" and "Big Value" offerings will feature limited edition packaging designed by local farmers' artists, emphasizing the "Farm Fresh Taste" theme [4]