Core Insights - The article highlights the success of Dongcheng Jinmao Xiaotang in the Chengdu real estate market, achieving remarkable sales figures despite a challenging market environment in 2025 [1][2][40]. Sales Performance - Dongcheng Jinmao Xiaotang achieved 14 successful sales events within 7 months, selling over 1,700 units and generating approximately 5 billion yuan in sales [1][4]. - The project maintained a 100% sales rate during its initial launch, with over 2,200 visitors and 800 units sold on the first day [6][9]. Market Context - The Chengdu new housing market has seen a decrease in both supply and transaction volume, with a trend towards higher-priced projects, creating a "cold and hot" market dynamic [2][12]. - Despite a slowdown in overall market transactions, Dongcheng Jinmao Xiaotang continued to perform strongly, with its second phase also selling out quickly [6][9]. Unique Selling Propositions - The project features a "high aesthetic" design that appeals to younger demographics, with a focus on community aesthetics and high-quality living standards [12][13]. - It offers a "full-age friendly community" concept, catering to the needs of various age groups, including children, youth, and seniors [17][22]. Strategic Initiatives - The project includes a commercial street, "Yili Prosperity," designed to enhance regional value and address local commercial shortcomings [12][15]. - Innovative marketing strategies, such as online engagement and community activities, have attracted significant attention and participation [29][36]. Collaborative Model - Dongcheng Jinmao Xiaotang operates under a collaborative model involving government and enterprise partnerships, which provides both policy support and market vitality [40]. - The project has benefited from strategic urban planning and infrastructure improvements in the surrounding area, enhancing its appeal [42][45]. Investment Strategy - The company has demonstrated a commitment to the region by acquiring multiple plots and maintaining a strong investment rhythm, which supports its market leadership [45][52]. - The focus on delivering high-quality, affordable housing has positioned Dongcheng Jinmao Xiaotang as a market leader, addressing the demand for lower-priced, quality homes [49][52].
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