驭变聚势启新程 东风股份驶入绿色与智能发展主航道

Core Insights - Dongfeng Motor Corporation held its 2026 Partner Conference in Wuhan, summarizing its achievements in 2025 and outlining strategic plans for the 14th Five-Year Plan [1] - The company demonstrated resilience and growth in a challenging automotive market, particularly in the light commercial vehicle (LCV) sector, achieving both sales and market share increases [3][6] Group 1: 2025 Achievements - In 2025, Dongfeng maintained stable sales in a fluctuating market and increased its market share despite fierce competition [3] - The company launched 34 new products across various technologies, including fuel, pure electric, and hybrid models, enhancing its product portfolio [5] - Dongfeng's partnerships expanded, with 105 new partners joining, strengthening its network and collaborative ecosystem [5] Group 2: Marketing and Brand Development - Dongfeng initiated marketing reforms to enhance frontline capabilities and established a brand public relations department to improve brand recognition [5] - The company implemented a service brand strategy called "True Beautiful," focusing on standardized processes and customer satisfaction [5] Group 3: 2026 Strategic Goals - For 2026, Dongfeng set ambitious sales targets and plans to launch over 122 new and upgraded models, emphasizing a shift towards new energy vehicles [7][9] - The company aims to optimize its product structure, particularly in the light truck and small truck segments, with a focus on fuel efficiency and electric models [7][9] Group 4: Future Outlook - Dongfeng anticipates the light commercial vehicle market will shift from scale growth to value competition, with a projected market size of 3.1 million units by 2030 and nearly 50% penetration of new energy vehicles [14] - The company is committed to building a "community of shared interests" with partners, focusing on technological innovation and deep ecological integration to enhance competitiveness [16]