会员充到2043年？爱奇艺「会员闹剧」背后：套娃收费犹存，业绩重回亏损

Core Viewpoint - The recent controversy surrounding a consumer's difficulty in obtaining a refund for a long-term iQIYI membership highlights ongoing issues with the platform's membership policies and customer service practices, which have drawn significant criticism from users [1][2][6]. Group 1: Refund Issues - A consumer named Mr. Huang discovered that his iQIYI membership was charged for 25 years, leading to complications in obtaining a refund due to the deactivation of his original payment account [1][2]. - iQIYI initially stated that virtual products are non-refundable, but later agreed to process Mr. Huang's refund request after public attention increased [2][3]. - Discrepancies arose regarding the refund process, as Mr. Huang's original Alipay account was reportedly inactive, complicating the refund method [3][4]. Group 2: Membership Policy Criticism - Consumers have criticized iQIYI for its complex and often restrictive membership fee structures, which have evolved to include various tiers and limitations on viewing rights [5][6]. - Recent changes to membership rules have led to reduced benefits for existing users, such as limitations on the number of devices that can access content simultaneously [6]. - The introduction of additional fees for premium content, such as the finale of a popular series, has further fueled dissatisfaction among subscribers [6]. Group 3: Financial Performance - iQIYI has faced declining revenues, with a reported 8% decrease in revenue to 292.3 billion RMB in 2024, and a significant drop in net profit by 60% compared to the previous year [8][9]. - The company's operational profit margin has also decreased, indicating a challenging financial environment as competition from short video platforms intensifies [8][9]. - The third quarter of 2025 showed a continued decline, with total revenue down 8% year-on-year and a net loss of nearly 2.5 billion RMB, marking a shift from profit to loss [9].