Core Insights - Ningbo Bank Jiaxing Branch is actively enhancing its elderly financial services in response to the growing demand for health and elderly care services amid an aging population [1] Group 1: Service Upgrades - The bank is focusing on the financial service pain points of the elderly by upgrading both online and offline service scenarios to provide a more comfortable and convenient experience [3] - Offline, smart devices have been modified for elderly use, including cash and integrated teller machines equipped with voice broadcasting and large font displays [3] - The mobile banking app has launched a "Caring Version" with a simplified interface and features like a dedicated customer service hotline for seniors [3] Group 2: Product Innovation - The bank is promoting personal and commercial pension products as part of the third pillar of pension construction, enriching its pension product offerings [4] - A total of 169 types of personal pension products have been launched, including savings, wealth management, funds, and insurance [4] - As of the end of November, the bank has opened 12,800 personal pension accounts with total deposits of 3.718 million yuan, and has completed commercial pension configurations for 531 clients, amounting to 140 million yuan [4] Group 3: Community Engagement - The bank is involved in building a comprehensive elderly service platform called "Jiahe·Silver Home" through government and banking cooperation [6] - The platform offers various activities such as financial literacy education, health and wellness sessions, and cultural events to meet the growing spiritual and cultural needs of the elderly [6] - Since the platform's establishment, over 500 financial education activities have been conducted, serving nearly 20,000 elderly individuals [6]
宁波银行嘉兴分行:多维度推进养老金融服务,助力“银发族”安享幸福晚年