Core Viewpoint - Mixue Group (02097) has seen a stock increase of over 3%, currently at 435 HKD, with a trading volume of 277 million HKD, following the opening of its first store in Hollywood, Los Angeles, marking a significant step in its global expansion strategy [1] Group 1: Global Expansion - The Hollywood store is located directly across from the "Chinese Theatre" on the Walk of Fame, in a mature consumer market [1] - Multiple new stores in the U.S. are in preparation, with ongoing expansion into other American countries such as Brazil and Mexico [1] - The company is deepening its brand globalization strategy [1] Group 2: Market Position and Competitive Advantages - Huayuan Securities highlights that Mixue Group has multiple competitive advantages in the ready-to-drink beverage industry, including customer base, channels, supply chain, and marketing [1] - The company is strategically positioned in the affordable tea beverage price segment [1] Group 3: Domestic Market Expansion - Aijian Securities notes that the domestic store network still has room for continuous expansion, with a dual penetration strategy in lower-tier and first- and second-tier cities [1] - Stores in third-tier cities and below account for over 55% of the total, supported by a strong supply chain that enhances competitiveness in lower-tier markets [1] Group 4: International Market Potential - The overseas market presents vast opportunities, with local supply chain development in Southeast Asia supporting ongoing expansion [1] - As of the first half of 2025, the number of stores outside mainland China reached 4,733, primarily concentrated in Southeast Asian markets such as Indonesia and Vietnam [1]
蜜雪集团涨超3% 机构持续看好其国内及海外市场渠道扩张