DFAC(SH:600006) Yang Shi Wang·2025-12-29 06:39Core Viewpoint - Dongfeng Motor Corporation is focusing on transforming its business model to adapt to changing market dynamics, emphasizing ecological marketing, new media strategies, and value marketing to enhance customer engagement and operational efficiency [6][8][11]. Group 1: Industry Changes - The market consumption structure has shifted from traditional individual customers to a diverse model involving platforms, industry clients, and individuals [3]. - Product demand is evolving from solely fuel vehicles to a multi-technology landscape that includes oil, electric, and autonomous vehicles [3]. - Industry competition has expanded beyond product comparison to encompass a full value chain competition involving products, services, ecosystems, and data [3][6]. Group 2: Strategic Focus - Dongfeng is prioritizing green and intelligent development as key strategic focuses in response to increasing penetration of new energy and rising demand for smart solutions [7]. - The company aims to deepen its relationship with partners, transitioning from a "community of interest" to an "ecosystem of symbiosis" [8]. - Dongfeng plans to leverage its extensive customer base of 4 million and collaborate with 860 dealers and 230 service providers to create a resilient national network [8]. Group 3: Future Vision and Goals - Dongfeng has set a vision for 2030 to become a leading green technology enterprise in light commercial vehicles, focusing on customer experience and driven by green and technological innovation [8][9]. - The company is planning to achieve "four major leaps": new product offerings centered on customer scenarios, enhanced marketing capabilities through digital customer operations, improved operational quality via smart manufacturing, and value creation through collaborative ecosystems [9]. - The next five years are seen as a critical window for the commercial vehicle industry, with a strong emphasis on innovation and customer demand [11].