Core Viewpoint - The Chinese real estate industry is undergoing a significant transformation from rapid expansion to quality improvement, with urban renewal becoming a key strategy for companies seeking new growth opportunities [1][3]. Group 1: Industry Trends - The national housing and urban construction meeting emphasized "high-quality urban renewal" as a primary task for 2026, indicating a shift in focus from new construction to enhancing existing urban areas [1]. - The real estate sector has faced four years of risk clearance and capacity restructuring since 2021, leading to a peak in new housing supply and the obsolescence of previous high-leverage expansion models [3]. - Companies are now at a crossroads, with some exiting the market while others seek to extract new value from existing assets [3]. Group 2: Company Strategy - Ocean Group's management highlighted the need for a paradigm shift in real estate development logic, advocating for a deep engagement in urban renewal projects [1][3]. - The company has identified two main avenues: self-initiated residential updates and revitalizing existing urban real estate [3]. - Ocean Group has signed a cooperation agreement with the government of Karamay City to provide comprehensive support for the renovation of old neighborhoods and public facilities [3]. Group 3: Project Implementation - Ocean Group has successfully launched 17 urban renewal projects in the past two years, including notable developments like the Beijing Anzhen Plaza [4]. - The company has developed a unique capability to navigate complex urban renewal challenges, distinguishing itself from traditional developers [4]. - The Anzhen Plaza project is led by a fund managed by Ocean Capital, addressing financial challenges, while engineering and operational aspects are handled by other divisions within the company [5]. Group 4: Operational Challenges - Urban renewal projects face significant challenges, including high funding costs, complex renovation difficulties, and lengthy leasing cycles [5]. - Ocean Group's approach integrates funding, engineering, and operational management to create a closed-loop solution for urban renewal [5]. - The renovation of the Anzhen Plaza involved significant structural changes to improve natural lighting and overall building functionality, reflecting a shift in development logic towards ecological health [6]. Group 5: Market Positioning - Ocean Group emphasizes the importance of aligning project design and functionality with market demands and future office needs to attract core clients [6]. - The company believes that urban renewal should not be solely measured by short-term economic returns, advocating for a focus on product quality and operational essence [7].
房企投身城市更新，远洋“外科手术”式改造怎么做？