天猫发布2025年度消费观察：“乐意”成为年度关键词

Group 1 - The core viewpoint of the article highlights six major consumer trends for 2025 as identified by Tmall, which include professional players, emotional spending, and the rise of Chinese aesthetics [1][3] - The annual consumption keyword is "willingness," reflecting a shift in young consumers' spending philosophy that emphasizes spending based on mood and personal desire [1][3] - Young consumers are increasingly identifying as "professional players" across various fields, prioritizing unique aesthetics and quality over quantity in their purchases [3] Group 2 - The new consumption logic among young people focuses on buying less but better, emphasizing long-lasting and meaningful purchases [3] - Products that serve multiple functions, such as "Swiss Army knife" style items, are gaining popularity among consumers, indicating a trend towards practicality and versatility [3] - The influence of Chinese aesthetics is becoming prominent, with young consumers showing a strong preference for products that resonate with their cultural identity [3]