ANTA SPORTS(HK:02020) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-30 01:45Group 1 - Anta Group is increasing its investment in the upcoming 2026 Milan Winter Olympics, providing equipment support for 13 Chinese national teams, including sports like short track speed skating and freestyle skiing [1] - Anta's brands, including FILA and Descente, have established partnerships with various national teams, enhancing their presence in winter sports [1] - The company is focusing on technological advancements, with new equipment set to be released by December 29, 2025, featuring innovations like cutting-edge materials and proprietary systems [1] Group 2 - The ice and snow sports market is currently not mainstream due to seasonal factors, which raises questions about the economic viability of Anta's investments in this sector [2][3] - Despite the challenges, the economic ecosystem around ice and snow events is developing, with technology from these events being integrated into consumer products, enhancing brand value [4] - The down jacket market in China has shown significant growth, with a compound annual growth rate of 12.84% from 2019 to 2023, indicating a lucrative opportunity for brands like Anta [5] Group 3 - As ice and snow sports gain popularity, the market potential is expanding, allowing Anta to launch cost-optimized products based on national team technology, which enhances the brand's value proposition [6] - This strategy serves as an effective marketing approach, aligning product offerings with consumer trends [7] - On December 29, Anta Sports shares closed at 80.3 HKD, reflecting a decline of 1.71% [8]