宁夏青海终于有了麦当劳

Core Viewpoint - McDonald's has entered the markets of Ningxia and Qinghai, completing its presence in all provincial-level administrative regions in China after 35 years in the mainland market [1] Group 1: Market Entry - McDonald's opened three stores in Yinchuan, Ningxia, and its first drive-thru restaurant in Xining, Qinghai, attracting significant local interest and long queues on opening day [1] - The absence of McDonald's in Ningxia and Qinghai was primarily due to the lack of brand franchise rights in these regions, which has now been addressed [1][2] Group 2: Franchise and Local Government Support - The entry into Ningxia was facilitated by local government departments, which engaged with McDonald's to promote the establishment of its first store [3] - The franchise model was adopted for Ningxia, with Inner Mongolia's local franchisee managing the market [3] Group 3: Expansion Goals - McDonald's aims to reach 10,000 stores in China by 2028, with current store numbers exceeding 5,400 [4] - The company plans to open 925 and 917 new stores in 2023 and 2024, respectively, with over 7,500 stores expected by November 2025 [4] - Approximately 50% of McDonald's restaurants are now located in third to fifth-tier cities, indicating a strategic shift towards deeper market penetration [4] Group 4: Competitive Landscape - In comparison, KFC, which entered the Chinese market in 1987, has already surpassed 10,000 stores by 2023, highlighting McDonald's slower expansion pace [5] - The rapid growth of local competitors like Tasting, which has over 11,124 stores, further emphasizes the competitive pressure McDonald's faces in achieving its expansion targets [5]