Core Viewpoint - The successful launch of the luxury property Xinyue Bay in Shenzhen, despite a weak real estate market, highlights the resilience of high-net-worth individuals in the luxury housing sector and challenges the notion of a capped purchasing power among the wealthy [2][4]. Group 1: Sales Performance - Xinyue Bay sold 128 units within two hours of its opening, achieving a sales rate of over 80% and generating sales exceeding 10 billion yuan [2]. - The average price of Xinyue Bay is 244,000 yuan per square meter, with the highest unit price reaching 380,000 yuan per square meter and total prices up to 250 million yuan [2]. Group 2: Market Dynamics - The pricing strategy for Xinyue Bay faced skepticism from industry insiders, who believed the high prices left little room for appreciation and returns for buyers [2]. - Wealthy buyers prioritize location and quality over investment returns, indicating a different mindset compared to average investors [2]. Group 3: Development Background - The land for Xinyue Bay was acquired for approximately 5.8 billion yuan, and its value has significantly appreciated over the years, making the project profitable regardless of current market conditions [3]. - The land was originally owned by Shenzhen Shipping Group, with 30% of the future profits from Xinyue Bay going to Shenzhen's state-owned assets [4]. Group 4: Stakeholder Involvement - The project was initially developed by Kaisa Group, known for its expertise in urban renewal, which played a crucial role in bringing Xinyue Bay to market [4][6]. - The current ownership structure involves Shenzhen Chengkai Xinyin Investment Co., which is controlled by CITIC City Investment Group, indicating strong backing from major financial institutions [5][6]. Group 5: Financial Strategies - The model employed for Xinyue Bay reflects a trend where large financial entities actively engage in revitalizing valuable land assets, combining their strengths with those of original developers [6][7]. - Similar strategies have been successfully implemented by other firms, such as Sunac, which also collaborates with financial institutions to optimize project outcomes [7].
佳兆业还在舞台中央