“埋伏”10年，一朝更名：喜临门其实是一家科技公司

Core Viewpoint - The company Xi Lin Men is undergoing a name change from "Xi Lin Men Furniture Co., Ltd." to "Xi Lin Men Health Sleep Technology Co., Ltd." to reflect its strategic transformation towards sleep technology, marking a significant shift from traditional furniture manufacturing to providing comprehensive sleep health solutions [1][8][20]. Group 1: Company Transformation - The name change is seen as a culmination of over a decade of technological investment and development, including the launch of innovative products like the Smart One adjustable air spring mattress and the AI-powered aise宝褓 series [5][10][20]. - Xi Lin Men has invested over 1.2 billion yuan in research and development over the past ten years, holding 2,376 valid patents and achieving significant technological advancements in sleep products [10][19]. - The company has established itself as a leader in the sleep technology sector, with its flagship product aise宝褓 receiving the highest L4 certification for smart mattresses, indicating a strong market demand for innovative sleep solutions [8][9][10]. Group 2: Market Response and Financial Performance - Following the announcement of the name change, Xi Lin Men’s stock experienced a strong market reaction, with a limit-up on the day after the news and a subsequent increase of over 5% [5][10]. - In the first three quarters of 2025, the company reported revenues of 6.196 billion yuan and a net profit of 399 million yuan, reflecting year-on-year growth of 3.68% and 6.45% respectively, with a gross margin of 36.03% [17]. - The company’s market share is approximately 4.5%, indicating room for growth in a highly fragmented industry with over 40,000 mattress companies in China [18]. Group 3: Technological Advancements - Xi Lin Men has developed a fully automated 5G smart factory, significantly enhancing production efficiency with minimal human labor, and has established a national quality testing center for rigorous product testing [11][15]. - The company has collaborated with leading academic institutions to advance its research capabilities, including partnerships with Tsinghua University and Zhejiang University for sleep technology research [10][19]. - Xi Lin Men has been recognized as a high-tech enterprise in the furniture industry, breaking traditional perceptions and laying the groundwork for its transition to a sleep technology company [19].