瞄准健康睡眠赛道 顾家家居发布两款全新产品

Core Insights - Kuka Home has launched its new flagship health-oriented products, including the "Yimeng Shiguang" flagship soft bed and the new PureSkin™ mattress, emphasizing a shift towards health and safety in home furnishings [3] - The company has entered the 4.0 health soft bed era, utilizing Airclean™ nano technology to provide a threefold health experience: formaldehyde-free, antibacterial, and air-purifying [3] - Consumer awareness regarding health and environmental safety has significantly increased, with 67% of surveyed consumers prioritizing "material safety and environmental friendliness" over traditional factors like design and comfort [3] Industry Trends - The shift in consumer preferences is not just theoretical; it is reflected in real-world social and consumption patterns, with over 20 million individuals showing interest in health and environmentally friendly home products [4] - The deep interest user segment accounts for 45% of this group, with a 57% increase in related demand over the past year, indicating a strong public trend towards healthier home solutions [4] - The home furnishing industry is transitioning from superficial product feature competition to deep technological competition, driven by consumer demands for safety, environmental friendliness, and proactive health solutions [4] - Leading companies are responding to core consumer demands with systematic technological solutions, marking a shift in competition from basic materials and processes to health-centric functional experiences [4] - Companies that can provide comprehensive health solutions with core technological advantages are expected to dominate the market, while those relying solely on marketing concepts may face obsolescence [4]