“影视+游戏”年前传利好，中手游《仙剑奇侠传》IP价值持续释放

Core Insights - The classic IP "The Legend of Sword and Fairy" (referred to as "Xianjian") has released significant updates, including a trailer for the remastered version of "Xianjian 4" and the premiere of the official animation "Xianjian 3" [1][3] Group 1: Game Development - The remastered version of "Xianjian 4" utilizes Unreal Engine 5 (UE5) to reconstruct scenes and character models, significantly enhancing visual quality and interactive experience while preserving the essence of the original storyline [3] - The remastered version aims to meet the emotional expectations of long-time players and inject new technological vitality into the IP [3] Group 2: Animation and Content Distribution - The animation "Xianjian 3" seeks to balance nostalgia and innovation, leveraging Tencent Video's distribution capabilities to reach a broad user base, laying the groundwork for long-term content output [5] - The pre-launch reservation for "Xianjian 3" exceeded 1 million, and it quickly ranked on the platform's anime trending list after its release [1] Group 3: IP Management and Strategy - Since 2021, Zhongyou Mobile has secured the global complete rights to the "Xianjian" IP and has engaged in strategic partnerships across various fields to enhance the IP's value [5] - The company is actively developing multiple projects for the IP, including short dramas and films, indicating a long-term and diversified approach to IP adaptation [5] - As the gaming industry shifts to a phase of stock competition, classic IPs with high recognition and emotional resonance are becoming key assets for companies to build long-term competitiveness [5]